Softblond
Hi, I’m Hannah Cassidy. I’m a writer, editorial director, and creative consultant helping brands find their voice in beauty, interiors, and lifestyle industries for over 10 years.
I write, I concept, I make you da money.* 🤌🤌
*Deliver ROI
Love!
Ruggable New Plush Texture Teaser
2025
No notes!
Ruggable Plush Innovation Campaign
2025
Mane Hair Care Sephora Launch
2024
What I Do
Okay, where do I start…
Brand voice
Campaign content
Nitty-gritty copy systems
Sites that make sense
Emails, so many emails
Style guides
Copy workflows that work without me
Pretty 12-page catalogs
Brand-defining OOH
SMS texts that a lot of money
Punchy edutainment scripts
Trend & industry research
Clicky press angles (that get editor replies)
Newsletter content they’ll devour like a Substack
Substack posts they’ll forward to a friend
Brand lore
Founder lore
Word-of-mouth lore…
Plus plenty more.
Kind Words
“Hannah is that special breed of copywriter that has both a strong strategic sensibility and a fantastic wit and creativity. She’s literally one of my favorite people I’ve ever worked with. She’s very collaborative, easy going, whip-smart and very clever.”
—Jessica Lopez*, Art Director at Splendid, 2019.
**Now at Ruggable. We worked together there too.