Ways I Work
*
Ways I Work *
Editorial Direction
& Content Strategy
EDITORIAL DIRECTOR | RUGGABLE
Defined the global editorial vision and product storytelling for a design-led rug brand. Shaped campaign positioning, national TV scripts, and education systems across DTC, retail, and international channels.
EDITORIAL DIRECTOR | MANE HAIR CARE
Built the brand voice and copy systems for a celebrity stylist-founded hair tool line from pre-launch through Sephora debut. Led product education, packaging copy, and campaign storytelling across retail, social, and video channels.
editorial bylines
Cold Is the New Hot: Why Beauty Is (Literally) Cooling Down
A Longtime Etsy Shopper's Guide to Finding Home Decor Worth Keeping
Is The Dyson Airwrap Coanda 2x Worth $750? I Tested It For A Week To Find Out
https://www.thequalityedit.com/articles/lip-blushing-review
Inside the Pharmakeío: The Lipstick Lesbians’ Greek Beauty Edit
The Short Hair Styling Staples You Actually Need, According to a Beauty Editor
The Best Body Sprays of 2026, According to Editors